Coffee connoisseurs know that beans grown in the rich volcanic soil of Hawaii’s Kona District offer a unique, sought after flavor that can’t be found anywhere else in the world. Other brands of coffee claim to be Kona, but only contain 10% Kona beans blended with other lower grade coffee beans. Imagine is 100% hand-picked, sun-dried Kona coffee…nothing more…nothing less. Kona coffee beans are ranked and sorted into distinct categories based on their size, moisture weight, and imperfections. Imagine beans are graded Extra Fancy, which are the largest and heaviest beans with the fewest defects. Only about 10% of all Kona Hawaiian coffee beans produced are graded extra fancy, and they are the very definition of gourmet coffee. Imagine medium-dark roast coffee is sweet and robust. Grown in the shade of Macadamia trees, in the rich volcanic Hawaiian soil, and at the idea elevation for cultivating coffee, Imagine beans produce one of the smoothest and richest cups of coffee that you will ever taste with no bitterness and an intense caffeine focus. Imagine is great for use in drip coffee machines, automatic coffee makers, cold brew, pour-over and French-press coffee makers. Most coffee beans are drum roasted, meaning that the beans roll around on the hot surface of the roaster, picking up the bitter smoky flavor of the burned chaffs left behind in the process. Imagine beans are air roasted, meaning the beans never make physical contact with the roaster and the chaffs are blown away into a separate chamber before they get a chance to burn and affect the natural flavor of the coffee beans. Air roasting is a more extravagant process, but the result is a more evenly roasted bean and a better tasting cup of coffee. Less than 1% of all coffee in the world gets the distinction of being air roasted. Sherri Johns, President and Managing Director of Whole Cup Coffee Consulting, LLC has given Imagine coffee a rating of 95.